Saturday, 19 November 2016

[Article] 161119 [Interview①] Bang Sihyuk, "When I see fans crying while watching music videos.. that's when I really realize the power of BTS"

Korea is not the only stage for BTS. They've put their name for the third time on the US Billboard Chart which measures the worldwide popularity of pop music and they also penetrated into the conservative UK's main album chart. They ranked No.1 on iTunes Album Chart in 23 countries including China, USA, Brazil, Canada, Finland, Hong Kong, New Zealand, Singapore, Norway and Taiwan. It's not easy to understand the unstoppable parade of this 4-year-old group when you look at the stale "KPOP Craze".

BTS has built a solid global fandom and Bighit Entertainment CEO Bang Sihyuk is behind them. He is a hitmaker who produced perfect ballad songs which touched the listener's heart like 2AM's "Can't let you go even if I die" and Baek Jiyoung's "Like being hit by a bullet", BTS didn't start off easily from the beginning. Since BTS is a group with two keywords "Hip Hop" and "idol", it wasn't easy for them to be recognized from both fields. People were biased against them and called them "Idol group that do hip hop music" and this itself created a high entry barrier.

Friday, 18 November 2016

[Article] 161118 [XP Interview①] Bang Sihyuk, "BTS is not a "miracle" or "luck"."

If you ask "Which boy group recorded the most rapid growth this year" to any Gayo promoters, 8 to 9 out of 10 would answer "BTS" (Rap Monster, Suga, Jin, J Hope, Jimin, V, Jungkook) and mention Bighit Entertainment. BTS released their second full album "WINGS" on October 10th. The album and the songs received favorable reviews and achieved good results from Youtube, Itunes Chart and many other charts. It looks like they've built a fine bridgehead to extend their popularity from Korea to worldwide.

Bighit Entertainment CEO Bang Sihyuk is behind BTS's achievements. He was one of the influential producers who produced hit songs like god's "Friday Night", Baek Jiyoung's "Like Being Hit By A Bullet" and 2AM's "Can't Let You Go Even If I Die". He successfully created an outstanding boy group, BTS. In the KPOP industry where one can't survive unless you're from the top companies, the result brought by Bighit's first boy group "BTS" is indeed encouraging.

Bighit Entertainment CEO Bang Sihyuk sat down for an interview with Xports to talk about the behind story of creating BTS and the changes he noticed in the KPOP industry in his years as a producer, and he also revealed his final goal and dream as a producer.

Question and answer session with Bang Sihyuk.

◈ BTS achieved good result with "Blood Sweat & Tears"
- Although I didn't expect their second full album "WINGS" to achieve good results, I also don't think they achieved these results only because they were lucky. The members have been taking a step at a time and the result of their constant growth is finally revealing to the public. The members will continue to show their improvements and I would like to thank everyone who gives them overflowing love and interest.

◈ What was the background and the priority behind creating BTS?
- I decided to create BTS at the beginning because of leader Rap Monster. I thought of making a hip hop group after watching Rap Monster's rap. I wanted to take a step further than a simple hip hop idol. I thought the members had to be able to talk about their own story. These thoughts continued to apply on BTS's music and it still hasn't changed. I wanted the group members to personally participate in composing and writing their own songs of course and also to produce and direct their own stage as well. We're gradually working to achieve these goals.

◈ We'd like to know if there were any Bang Sihyuk's philosophy or belief when you were casting the members.
- Before BTS's debut, I made a promise with the members. I told them as long as they trust in their teams' potential and do their best in their position, I would help them to become a team who will be recognized as producers. The members believed in my words and I did my best to keep my words. This didn't only apply before their debut, I have not forgotten this even now and I will continue to keep this belief in the future as well.

◈ This might be a typical question but what do you think is the secret behind BTS's success in Korea? 
- It's the fact that they express relatable contemporary story. They don't make common love songs, instead, they interpret the worries and uneasiness of youths with the unique voices of BTS and I believe this is why people like them. And I would like to add, in the same context as creating relatable music, I think the friendly images of BTS members is also another reason. I also think the members' trying hard to communicate and interact with their fans is another reason.

◈ If so, could you say that the current BTS's fandom corresponds to the target you had while creating the group?
- As I've said before, BTS mainly singings songs about contemporary story. BTS members made use of SNS to interact with fans who are similar to their age.

◈ People often say "Miracle of small company" when they describe BTS. Do you like this statement or do you feel uncomfortable?
- I don't pay much attention to develop feelings like "like" or "hate" to this matter. However, when I consider the size of our firm and the number of employees we had at their debut, objectively I do think "small company" is true. But the expression "miracle" sounds nice when to hear it but I think it's a word that puts a limit to many people. BTS will undoubtedly grow bigger but regardless of our company's size, I think our company should keep debuting great bands and help them grow bigger than BTS. So I don't want to put a limit on the value of this moment with the word "miracle".

◈ The first thing that comes to our mind when we think of BTS is their "series" albums, the albums they release with one concept. What is the story behind this series project?
- The reason behind starting the series project was simple. It's because we couldn't include all the stories BTS members wanted to express in just one album. The biggest interest of teenagers are dream and happiness and their story wasn't simple enough to express in just one album so that was why we produced school trilogy. Also,  we believed it wasn't possible to express the beauty and uneasiness of youths in a short story. Even the lives of individuals can't be explained in one section, isn't it?

◈ BTS's concept has strong novel-like creativity. Does this reflect the preference of their main producer?
- I personally enjoy watching romance comics and romance movies. However, BTS's concepts don't reflect my preferences. It's the result produced by the staffs' continuous planning. I believe we were able to create a synergy effect thanks to BTS members understanding the concept well and expressing it properly. 

Original article here
Response +940

1. I still can't forget his  "기쒄을 제압해~" ㅋㅋㅋㅋㅋㅋㅋ +1686 -81

2. I heard that he even filmed the video to recruit members of BTS. I respect your passion. +1441 -98

3. I think he's a great person the more I see him. Bringing together the 7 members together explains... +1444 -147

4. Cool Bang PD-nim has eyes to find the gems. Thank you for creating BTS. Please help BTS to become bigger★♥♥♥♥♥★ +1070 -118

5. Bang PD-nim, you're really amazing!!!! Please continue to take good care of BTS oppas~ ^^ +1096 -137

6. I can see Bighit taking good care of BTS... Hitman Bang I love you ㅋㅋ +237 -16

7. Bighit has great planning and  initiating skills~~!! I hope you will prove those skills by suing the haters this time~~ +219 -18

8. This is why I like them. I don't listen to the typical love songs because I'm sick of them now but when I listen to BTS's music I can relate to their songs and they comfort me. At first, I had a prejudice against them because they were an idol group but now they're my favorite singers. I really love each and every song they make. +219 -19

9. I became their fan by searching them online after watching their performance ^^ I love their current skillfulness and I also like their older less refined moments♡ Bangtan mani mani♡♡♡♡♡♡♡♡♡ +204 -15

10. 2, 3! BTS I love you and I respect you Bang Sihyuk PD-nim +194 -17

Monday, 7 November 2016

[Article] 161107 "Bangtan Bomb" on SNS... Push and pull worked with our global fans

It was a hectic one-month long parade. After releasing their second album "WINGS" on October 10th, seven-member idol group BTS shook US Billboard chart and many other international music charts. From overseas to Korea, their achievements were bigger than an actual victory. BTS was the first Korean singer to debut at #26 on "Billboard 200" (album chart). Billboard 200 ranks the albums based on the overall quality of the album. and in 2014 girl group 2NE1 set the highest record by ranking at #61. Billboard published several articles focusing on "Bangtan phenomena" and said, "BTS hit a new land for the scene with no songs in English, no U.S promotion.". BTS ranked No. 6 on Youtube Music Global Top 100 Artist chart (October 7th~13th). They scored higher than Australian singer-songwriter Sia (8th) and Ariana Grande (9th).