Saturday, 19 November 2016

[Article] 161119 [Interview①] Bang Sihyuk, "When I see fans crying while watching music videos.. that's when I really realize the power of BTS"


Korea is not the only stage for BTS. They've put their name for the third time on the US Billboard Chart which measures the worldwide popularity of pop music and they also penetrated into the conservative UK's main album chart. They ranked No.1 on iTunes Album Chart in 23 countries including China, USA, Brazil, Canada, Finland, Hong Kong, New Zealand, Singapore, Norway and Taiwan. It's not easy to understand the unstoppable parade of this 4-year-old group when you look at the stale "KPOP Craze".

BTS has built a solid global fandom and Bighit Entertainment CEO Bang Sihyuk is behind them. He is a hitmaker who produced perfect ballad songs which touched the listener's heart like 2AM's "Can't let you go even if I die" and Baek Jiyoung's "Like being hit by a bullet", BTS didn't start off easily from the beginning. Since BTS is a group with two keywords "Hip Hop" and "idol", it wasn't easy for them to be recognized from both fields. People were biased against them and called them "Idol group that do hip hop music" and this itself created a high entry barrier.